If you made it this far Cheap NBA Jerseys , the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.
We're all experiencing information overload and have made it a habit to skim pages. According to David Ogilvy, a successful advertising writer, "Five times as many people read the headlines as read the body copy." Sounds like we need to treat those headlines like trying to get our foot in the door.